is an award-winning
CREATIVE &
PRODUCTION HOUSE
that leverages innovative technologies and world-class talent to create premium content experiences.
Madeline is an award-winning Executive Producer and Co-Founder of Gro Creative Group. She specializes in producing large scale commercial productions and livesreams films from inception to completion. In her decade of experience, she has produced global commercial campaigns and activations for brands like Vice, NBA, Amazon, Ciroc, Hennessey, and more. She has also taken the role as Executive Producer for some of the most viewed live concert films in history, including Ye x Drake: Free Larry Hoover and Ye: Donda Miami.
Madeline has spent her career working on world renowned projects that bridge the gab between creativity, technology, and practical filmammkaing. She has a vast network of top-tier creators and a proficiency I pushing into new verticals. In addition to her accomplishments in the music, television and virtual productions space, she has a strong background in building media divisions for large companies, running her own production company, and creating award winning content. Her accumulative experience lends itself to managing complex, high-profile projects and teams with extreme efficiency and diligence while maintaining the highest quality across all outputs.
Madeline Donegan
Scott Kelley
Executive Producer / Co-Founder
Director / Co-Founder
Scott Kelley is an award-winning Director and Co-Founder of Gro Creative Group. For over 15 years, Scot has worked across every vertical of filming, including virtual production commercial, music, fashion, and lifestyle. Scott has a passion for live music and commercial filmmaking. Some of his commercial and brand work includes global brands like Don Julio, Lincoln Motors, Twitter, Dropbx, NBA, Adidas, Amazon, and more. He directed world tours for multiple AAA artists like Jared Leto and Steve Aoki and most recently acted as Supervisiing Director and Creative Producer for Ye and Drake's concert films.
Scott has directed several virtual productions for brands such as AWS global keybote and Unity's TED presentation. Scott has been on the ground floor of directing Virtual Productions that are leading the technology development for today's standard. Scott has the unique ability to create visually stunning content whilst working closely with brands and artists to ensure that their voice and tone is represented throughout. He is well-kniwn for his ability to integrate cutting edge technology into all of his cinematic endeveaurs, leveling up every production he's a part of.
Team.
Clients.
STRATEGY
CREATIVE
PRODUCTION
POST
INSIGHTS
POSITIONING
BRANDING
MEASUREMENT
CONCEPT
CAMPAIGN
EXPERIENCE
DESIGN
LIVESTREAM
COMMERCIAL
VIRTUAL
EXPERIENCE
MUSIC
EDITING
VFX + CGI
SOUND
COLOR
We produce content for the world's most prominent artists and brands for streaming, broadcast, OTT, and film. With a robust team of world-class creatives, photographers, and producers, we operate at the highest levels with complete transparency and efficiency.